This project was my own proposal and execution and did not follow a brief.
Released 10/21/2016 by Saucony Originals ($120) as a Saucony Select DTC release. Social media surrounding this release on Saucony Originals accounts accrued more "likes" and interaction than any previous Originals release, collaboration or otherwise, with 7600+ Instagram likes and 250+ Instagram comments. Release was also of notable importance to the brand as it reached crossover publications outside of sneaker blogs and account pages, including Cosmopolitan, Bustle, Huffington Post, Esquire, Refinery 29, and more. One thousand pairs were available on Saucony.com and sold out within the hour, yet another record for Saucony. First of my exclusive releases for Saucony Originals.
Images from Saucony and Kicks On Fire.